Case Study: How We Helped a Montreal Plumbing Company Get 270% More Leads
This case study shows how we helped a plumbing contractor in Montreal transform their online presence and dramatically increase leads. While specific details have been anonymized, the strategies and results are real and achievable for any plumbing company in Montreal, Laval, Longueuil, and surrounding areas.
The Challenge
A licensed plumber in Montreal was struggling to get leads online, especially for emergency services. They had a basic website that didn't highlight emergency availability or preventative services, an incomplete Google Business Profile with only 7 reviews, and no local SEO strategy. They were getting 3-4 leads per month from their website, missing high-value emergency calls and preventative service opportunities.
What We Did
1. Optimized for Emergency Services
We redesigned their website to prominently highlight emergency service availability and 24/7 service. We added emergency service request forms and optimized the site for emergency keywords like "emergency plumber Montreal" and "24/7 plumber Laval."
2. Promoted Preventative Services
We used their website and marketing to promote drain cleaning, water heater maintenance, and preventative services. This created recurring revenue beyond emergency repairs.
3. Optimized Their Google Business Profile
We completed their Google Business Profile, highlighted emergency services, and implemented a review request system. They went from 7 reviews to 42+ reviews in 6 months.
4. Implemented Local SEO
We created service pages targeting local keywords and emergency service searches. We built local citations and optimized their website for local searches.
The Results
Within 6 months, the results were significant:
- ✓Website leads increased from 3-4 per month to 10-12 per month (270% increase)
- ✓Emergency service calls increased by 320%
- ✓Preventative service appointments increased by 180%
- ✓Ranked in top 3 on Google Maps for "plumber Montreal" and "emergency plumber Laval"
Key Takeaways
This case study shows that plumbing companies in Montreal can dramatically increase leads, especially emergency calls and preventative services, with the right online marketing strategy. The key was optimizing for emergency services, promoting preventative services, and implementing local SEO.
The Bottom Line
This Montreal plumbing company went from struggling to get leads online to dominating local search results for emergency and preventative services. They now get consistent leads, especially high-value emergency calls, and have built a foundation for recurring revenue through preventative services.
If your plumbing company in Montreal is struggling to get leads online, we can help. We specialize in digital marketing for plumbing contractors and can help you achieve similar results.
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