Case Study: How We Helped a Montreal Roofing Company Get 300% More Leads

The Challenge

A well-established roofing company in Montreal was struggling to get leads online. They had an outdated website that didn't showcase their work, an incomplete Google Business Profile, and no local SEO strategy. They were getting 2-3 leads per month from their website, while competitors were getting 10-15 leads per month.

The company served Montreal, Laval, Longueuil, and surrounding areas, but their website didn't target local keywords. Their Google Business Profile had only 5 reviews and wasn't optimized. They were invisible when customers searched for roofing services in their service areas.

What We Did

1. Built a Professional Website

We designed and built a modern, mobile-first website that showcased their roofing projects with a before-and-after gallery. We added clear estimate request forms, service area information (Montreal, Laval, Longueuil), and optimized the site for local keywords like "roofer Montreal" and "roof repair Laval."

2. Optimized Their Google Business Profile

We completed their Google Business Profile with accurate information, service areas, hours, and photos of their work. We implemented a review request system and helped them get from 5 reviews to 35+ reviews in 6 months. We posted regular updates about their services and seasonal tips.

3. Implemented Local SEO

We created service pages targeting local keywords for each neighborhood they served. We wrote content about seasonal services (spring roof inspections, winter ice dam removal) and built local citations on Montreal-area directories. We optimized their website for local searches.

4. Created Seasonal Content

We created blog content targeting seasonal searches: "spring roof inspection checklist," "winter ice dam prevention," "when to replace your roof in Montreal." This helped them show up when customers were actively searching for seasonal services.

The Results

Within 6 months, the results were dramatic:

• ✓Website leads increased from 2-3 per month to 10-12 per month (300% increase)
• ✓Google Business Profile reviews increased from 5 to 35+ reviews
• ✓Ranked in top 3 on Google Maps for "roofer Montreal" and "roof repair Laval"
• ✓Website traffic increased by 250% from local searches

Key Takeaways

This case study shows that roofing companies in Montreal can dramatically increase leads with the right online marketing strategy. The key was combining a professional website, optimized Google Business Profile, local SEO, and seasonal content. These strategies worked together to get the company found when customers searched for roofing services.

The results took time (6 months for significant improvements), but they were sustainable. Once the company ranked for local searches, they got free traffic without paying for ads. The investment in online marketing paid for itself quickly through increased leads.

The Bottom Line

This Montreal roofing company went from struggling to get leads online to dominating local search results. They now get consistent leads from their website and Google Maps, and their online presence reflects the quality of their work.

If your roofing company in Montreal is struggling to get leads online, we can help. We specialize in digital marketing for roofing contractors and can help you achieve similar results.