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Case Study · Food & Delivery

Proteine Express – Protein Bowl Website for Montreal

Proteine Express is a fresh protein bowl service delivering Thursday and Sunday evenings across Montreal. We designed a simple experience where visitors can understand the offer in seconds, see the delivery schedule, and build their perfect bowl without friction.

Industry

Meal prep & delivery

Services

Strategy, UX, website design, copywriting

Platform

Next.js · Responsive Web

Launch

2026 · Montreal, QC

The Challenge

The brand had a strong offer—customizable protein bowls with fixed delivery days—but no clear way to explain it online. The goal was to build a landing experience that makes people hungry, explains macros, and surfaces the delivery schedule without losing visitors.

  • Clarify the offer in a single view: what it is, who it’s for, how it works.
  • Avoid complex restaurant-style menus while still letting customers customize their bowl.
  • Highlight delivery days (Thursday & Sunday after 7:30 PM).

Our Approach

We structured the page like a fast-casual restaurant online: a big hero visual, a simple promise, then a path that moves people straight into building a bowl. Delivery timing is repeated in the hero, process section, and near calls-to-action.

Everything is built mobile-first with a simple grid, big tap targets, and copy that speaks both to people tracking macros and those who just want a good dinner after work.

Key Screens

Proteine Express hero section with main message and Order Now button

Hero That Explains Everything in 5 Seconds

The hero displays the brand name, a clear value proposition, starting price for bowls, and delivery days (Thursday and Sunday) directly below the main headline.

Bowl builder interface with base, protein, sauce, and topping selection

Simple Bowl Builder

The bowl builder interface presents selection steps (rice/quinoa base, protein choice, sauce, and toppings) with visual images of each option and a preview of the bowl being built.

Website section explaining Proteine Express delivery schedule

Delivery Schedule Front and Center

A visual section with calendar or clock display clearly shows delivery days (Thursday and Sunday after 7:30 PM) with a design that draws attention without being intrusive.

Impact

The new site makes Proteine Express’s offer much easier to understand: customers see what to order, when they’ll get their bowls, and how to keep macros on track. The team spends less time answering the same questions and more time cooking.

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