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Case Study · Home Services

Sunlight PHC – Plumbing, Heating & Cooling

Sunlight PHC is a plumbing, heating, and cooling company. We designed a lead-generation website with clear emergency calls, well-structured services, and easy-to-understand service areas.

Industry

Residential plumbing & HVAC

Services

Positioning, UX, site design

Platform

Next.js · Responsive Web

Launch

2026 · United States

The Challenge

Homeowners often land on a home services website during an urgent situation or immediate need. Sunlight PHC needed a clear structure that prioritizes the phone call and form, while explaining what sets them apart from other local companies.

  • Make the emergency call button reachable in a single tap on mobile.
  • Present all offerings (plumbing, heating, cooling) without confusing visitors.
  • Clarify service areas to reduce calls outside of coverage zones.

Our Approach

We designed a hero with a highly visible phone number and call button, followed by a service section divided by type of intervention. Testimonials and guarantees sit close to calls-to-action to reassure homeowners.

Navigation and content blocks are designed to be scanned quickly on mobile, with clear sections for each service category.

Key Screens

Sunlight PHC homepage with prominent emergency call number

Call-First Hero

The hero displays a phone number in large format, a 'Call Now' or '24/7 Emergency' button, the company name, and the three main services (plumbing, heating, cooling) with icons or visuals.

Sunlight PHC services section for plumbing, heating, and cooling

Clear Service Offers

The services section presents three distinct columns or cards for Plumbing, Heating, and Cooling, each with a list of specific services (repairs, installations, maintenance), images, and a 'Request Quote' or 'Call' button.

Sunlight PHC contact section with form and contact details

Frictionless Contact

A contact section with a quote request form (name, phone, service type, message), prominently displayed phone number, address, business hours, and a direct call button for emergencies.

Impact

The new site turns visits into better-qualified calls and service requests. Customers understand faster what Sunlight PHC offers and where, reducing lost calls and out-of-area inquiries.

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